Coffee chains bring intangible art to young consumers.

The leading coffee chain Starbucks has partnered with a wax-painting artisan in Danzhai County, Guizhou Province, bringing this intangible cultural heritage to a wider audience of young consumers in Beijing.

Starbucks’ first wax‑painting–themed store is located in Beijing’s Central Business District, seamlessly blending the traditional courtyard house of a siheyuan with contemporary interior design to create an immersive experience that bridges tradition and modernity.

(From ChinaDaily)